BUS 3700 - Integrated Communication in Business

This course is designed to expand students’ understanding of the complexities of oral and written communication in business. Individual and team projects will provide practical experience in the development of effective oral and written communication that reflects upon the students’ ability to analyze an audience, adapt to the audience, and develop persuasive communication strategies reflecting the integration of written, oral, visual, and electronic modes of communication. This course is approved as a writing-intensive course which fulfills the University Baccalaureate Writing requirement for BBA degree students.

Prerequisites & Corequisites: Prerequisites: BUS 2700; junior class standing required.

Credits: 3 hours