MKTG 2900 - Introduction to Food and CPG Industries

An introductory course designed to provide an overview of the food and consumer package goods (CPG) industries. The marketing functions performed by producers, manufacturers, wholesalers, and retailers are examined, along with consumer shopping, purchasing, and consumption behavior.

Prerequisites & Corequisites: Prerequisite: Sophomore standing

Credits: 3 hours

Restrictions: This course is restricted to Pre-Business, Textile & Apparel Studies, and Business Administration majors, and Marketing minors only.