MKTG 3710 - Marketing Research

An introduction to the research process as it aids decision making in marketing management. The focus is on the stages of research process from the planning of the research to gathering, analysis, and interpretation of data as it relates to marketing management.

Prerequisites & Corequisites: Prerequisites: MKTG 2500, STAT 2160 or STAT 3660.

Credits: 3 hours

Restrictions: This course is restricted to Marketing majors and minors, General Business majors, Imaging:Business majors, Imaging/Printing:Marketing majors, and Secondary Education in Marketing majors only.