MKTG 3730 - Internet Marketing

This course examines the strategic use of the Internet as an interactive marketing tool and medium. Students will analyze various models for increasing marketing effectiveness and efficiency, and will learn strategies for evaluating and planning web sites and Internet advertising to achieve positive customer relationships. Students will also critically assess the pros, cons, and future developments related to this evolving medium.

Prerequisites & Corequisites: Prerequisite: MKTG 2500

Credits: 3 hours

Restrictions: This course is restricted to Advertising, Marketing, Sales & Business Marketing or Food & Consumer Pkg Good Marketing majors and minors.