Jan 15, 2025  
Undergraduate Catalog 2009-10 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  University Overview
  General Information
  Colleges
  Departments and Programs
  Guide to Prefixes
  Course Descriptions
  General Education
  Academic Policies
  University Officers and Faculty
  Glossary of Terms
  Campus Map
  Quick Links
  My Portfolio
HELP
Undergraduate Catalog 2009-10 [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 3740 - Advertising and Promotion

A comprehensive survey of basic principles of advertising and promotion. The course will include the study of promotion media, practices and theories and the effects of advertising and promotion in the firm, the economy, and society. Students will be introduced to the fundamentals of Integrated Marketing Communications (IMC).

Prerequisites & Corequisites: Prerequisite: MKTG 2500

Credits: 3 hours

Restrictions: This course is restricted to Marketing majors and minors, General Business majors, Imaging:Business majors, Textile & Apparel Studies majors, and Secondary Education in Marketing majors and minors only.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)