MKTG 3960 - Survey of Food and CPG Industries

An intensive two-week survey of manufacturers, retailers, wholesalers and businesses related to the food and consumer package goods industries. Company visits include presentations by industry executives and tours of manufacturing, distribution, and company facilities. Students observe practices related to marketing, production, packaging, distribution, research, and technology development. Written reports are required. Bus travel and overnight stays are necessary. A fee for transportation and housing is required.

Prerequisites & Corequisites: Prerequisite: MKTG 2900

Credits: 3 hours

Restrictions: This course is restricted to Food and Consumer Package Goods Marketing majors only.