MKTG 4600 - Advanced Selling Strategies

This course examines advanced methods of questioning, customer need analysis and problem finding, creative solution development, computer based sales planning, team selling, negotiation and elements of time and territory management. Exercises, extensive role playing, and cases are used.

Prerequisites & Corequisites: Prerequisite: MKTG 3600 with a grade of “C” or better

Credits: 3 hours

Restrictions: This course is restricted to Sales and Business Marketing majors only.