MKTG 4700 - Business Marketing Strategy

An advanced course in planning and implementing business-to-business marketing strategies with an emphasis on segmenting markets, managing channel relationships, and creating customer value through continuous improvement and re-engineering.

Prerequisites & Corequisites: Prerequisites: MKTG 3710, MKTG 3760, FIN 3200 and Senior standing.

Credits: 3 hours

Restrictions: This course is restricted to Imaging/Printing:Marketing majors, and Sales & Business Marketing majors only.

When Offered: Fall, Spring and Summer I