MKTG 4730 - Direct Marketing Strategy

An applied course that covers direct marketing strategies and media, such as electronic marketing, direct mail, catalogs, and telemarketing. Students will examine database and list management, direct response media, creative options, performance measures, and ethical and regulatory issues. Class projects will emphasize case analysis and the creation of a direct marketing plan that includes research, creative, media and financial components.

Prerequisites & Corequisites: Prerequisites: MKTG 3710 (MKTG 3740 recommended).

Credits: 3 hours

Restrictions: This course is restricted to Advertising & Promotion majors and minors, Food & Consumer Package Goods Marketing majors, Sales & Business Marketing majors, and Marketing majors and minors only.