MKTG 4740 - Creative Strategy

Students will acquire an understanding of the creative process used to develop Integrated Marketing Communications (IMC) strategies for product/service positioning and rollout. Consumer, company, and product research will be integral parts of the learning process. Students will analyze campaigns, develop copy platforms and produce IMC strategies and executions.

Prerequisites & Corequisites: Prerequisite: MKTG 3740

Credits: 3 hours

Restrictions: This course is restricted to Advertising & Promotion majors and minors only.