MKTG 4750 - International Marketing

An examination of the theories and principles of International Marketing. This course focuses on major concepts and dimensions of international marketing for small and large businesses. Emphasis on developing managerial frameworks within which global or multinational marketing programs can be planned, analyzed and assessed.

Prerequisites & Corequisites: Prerequisite: MKTG 2500

Credits: 3 hours

Restrictions: This course is restricted to Marketing Department majors and minors, General Business majors, International Business minors, and Textile & Apparel Studies majors only.