MKTG 4760 - Retail Management

This course focuses on professional management of retail companies. It addresses all levels of management responsibility (strategic, administrative, and operational) within the two largest functional divisions of retail organizations, namely, the merchandising and the store operations divisions. Attention is also given to other functions (finance, human resources, research, advertising, etc.) but primarily as they relate to merchandising and store operations.

Prerequisites & Corequisites: Prerequisite: MKTG 2500

Credits: 3 hours

Restrictions: This course is restricted to Marketing majors and minors, Food & Consumer Package Goods Marketing majors, General Business majors, Management majors, and Secondary Education in Marketing majors and minors only.