MKTG 4860 - Marketing Strategy

Students in this course apply a variety of analytical and theoretical marketing tools to gauge how consumer and organizational behavior, competitive dynamics, and market forces impact demand for a firm’s products or services. Through decision-making exercises, case studies, computer simulations, and/or team projects, students develop competence in making target market and marketing mix decisions and developing strategic marketing plans.

Prerequisites & Corequisites: Prerequisites: MKTG 3710, 3740, FIN 3200 and Senior standing.

Credits: 3 hours

Restrictions: This course is restricted to Marketing and Advertising & Promotion majors only.