MKTG 4920 - Category Management

Applications of information technologies utilized in the marketing of food and other consumer products. Emphasis will be on the use of computer technology to analyze price and cost controls; make merchandising, shelf management, and category decisions; develop sales forecasts; and interpret various operating performance ratios.

Prerequisites & Corequisites: Prerequisite: MKTG 3910

Credits: 3 hours

Restrictions: This course is restricted to Food & Consumer Package Goods Marketing majors only.