MKTG 4930 - Food and CPG Sales

This course introduces selling principles employed within the food and consumer package goods industries. Multi-tier retail channel selling as well as Key Account headquarters selling practices will be examined. Students apply fact-based selling methods utilizing syndicated market data and category management tools related to the selling process. Extensive role-playing, sales presentations and exercises relevant to the buying/selling process will be used.

Prerequisites & Corequisites: Prerequisite: MKTG 4920 (May be taken concurrently).

Credits: 3 hours

Restrictions: This course is restricted to Food & Consumer Package Goods Marketing majors only.