MKTG 4940 - Food and CPG Marketing Issues and Strategies

This capstone course examines current issues and strategies relevant to the marketing of food and consumer package goods (CPG). The course provides an opportunity for students to learn and apply strategic marketing decision processes to establish, sustain, or enhance an organization’s competitive position. Case studies, computer simulations, and/or company projects may be used to demonstrate the importance of relevant issues and strategies.

Prerequisites & Corequisites: Prerequisites: MKTG 3710, MKTG 4920 and FIN 3200.

Credits: 3 hours

Restrictions: This course is restricted to Food & Consumer Package Goods Marketing majors only.