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Apr 27, 2024
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Undergraduate Catalog 2022-23 [ARCHIVED CATALOG]
Digital Marketing & eCommerce Major (DMEJ)
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 Return to: Departments and Programs
The Digital Marketing and eCommerce (DMEJ) major is an interdisciplinary major that combines the study of Marketing and Information Systems to prepare students for careers in fields such as e-commerce, data analytics, digital marketing, social media, and web application development and services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.
A minimum of 30 hours is required.
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Required Courses: (Six courses - 18 hours)
Electives (Four courses - 12 hours)
Please choose any four (4) courses listed in the full elective course list OR the suggested career pathways you plan to pursue. Electives may be taken at the same time as your required courses subject to their prerequisite requirement. Suggested Career Pathways are elective groupings and do not appear on transcripts or diplomas. If you are not sure about which career path to pursue, please make an appointment with either CIS or marketing DME major coordinator or a DME faculty advisor to seek advice before choosing your electives. Please visit the DME website to see a list of current DME coordinators and faculty advisors.
Full Elective Course List:
Suggested Career Pathway: Analytics
Suggested Career Pathway: Web Applications
Suggested Career Pathway: Mobile Applications
Suggested Career Pathway: Database Marketing
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